Five Customer Service Tips
Written by {ga=sechler}    Friday, 26 March 2010 04:58   
Economics & Enterprise
Loyal customers are worth their weight in gold, and that’s not just a cliché. Studies have shown that businesses often spend five to six times more to attract a new customer than to keep an existing one.

Over the long term, those dollars add up. In fact, a company’s skill at caring for its customers often determines its survivability in the marketplace.

Make customers happy and they’ll stick with you; disappoint them and they’ll tell their friends.

Fortunately, building customer loyalty isn’t rocket science (even if you’re in the business of building rockets). It’s a matter of focusing on a few basics, like the following:

1.     Hire friendly people.

Grumpy salesmen and bashful receptionists don’t generate repeat business. The staff you employ should enjoy interacting with people. Of course everyone has a bad day now and then. But if your employees regularly hide out in the back room instead of greeting clients, it’s time to take a hard look at your hiring practices.

2.     Invite customer feedback.

This can be as simple as spending a few minutes with a customer to inquire about his or her experience with your firm. Get specific. Don’t just ask, “How was our customer service today?” Instead inquire, “Did our salesman answer all your questions about XYZ product?” You might also establish a focus group of customers to solicit ideas for improving your products and services.

3.     Follow up.

If customers spend valuable time providing their opinions via surveys, suggestion boxes, or focus groups, don’t

ignore what they have to say. Let them know that you take their ideas seriously and are looking for ways to implement at least some of their suggestions.

4.     Never stop training.

Often employees treat customers rudely or disrespectfully because they simply lack training in proper etiquette. Show them the proper way to answer phone calls, how to

make eye contact and smile, how to help without being pushy. With a little focused training, most people can learn good customer service skills. Take time up-front to develop these skills in your employees, and you’ll reap dividends in customer loyalty.

5.     Model proper behavior.

Simply put, the boss should exemplify top-notch customer service. If staff see you treating clients poorly, don’t be surprised if they assume that such behavior is acceptable.

Remember: it’s easier to keep an existing client than to beat the bushes for a new one. It’s cheaper, too.

2010 Mileage Rates

Beginning January 1, 2010, the standard mileage rates for the use of a car (also vans, pickups or panel trucks) will be:

50 cents per mile for business miles driven

16.5 cents per mile driven for medical or moving purposes

14 cents per mile driven in service of charitable organizations

The new rates are slightly lower than last year. The business rate is the standard rate used for reimbursement of employee mileage by businesses.

Contact Carolyn Sechler at This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots, you need JavaScript enabled to view it

“Business Tips” are published monthly to provide useful business information. Return to my site www.azcpa.com every month for helpful suggestions on how to make your business more profitable. If you would like more information on anything in “Business Tips,” or if you’d like to be on our mailing list to receive other business, tax, or financial information from time to time, please contact our office.

 

By Carolyn Sechler, CPA PC

© copyright 2010 SECHLER CPA PC 

Share/Save/Bookmark

Comments

No Comments, be the first to Comment

Add new Comment

 
 
 
 
 
 

RDBS Comment developed by Robert Deutz Business Solution

 

Weave a 1,000 Flavors

Weave a Thousand Flavors
Down-to-earth food for the mind & body from the cultural mosaic of the world

Earth911

Earth911.com
More Ideas, Less Waste
  • DIY Thanksgiving Decor Made from Trash
    If you're looking to reduce waste and save some money on your Thanksgiving decor, what better way to pull it off than by decorating with trash? To help you deck your halls the eco way, Earth911 rounded up these 11 creative decor ideas made from...

Quotes for Life

... Experience Value

World Business Academy

World Business Academy
Taking Responsibility for the Whole
  • Video: Beyond Nuclear Energy

    Our nuclear energy initiative team is committed to the pursuing the decommissioning of existing nuclear power plants such as Diablo Canyon and finding feasible solutions for the permanent disposal of nuclear waste. As outlined in our video, an important part of securing a clear energy present and future is coming to terms with the events of Fukushima and […]

    The post Video: Beyond Nuclear Energy appeared first on World Business Academy.

Your are currently browsing this site with Internet Explorer 6 (IE6).

Your current web browser must be updated to version 7 of Internet Explorer (IE7) to take advantage of all of template's capabilities.

Why should I upgrade to Internet Explorer 7? Microsoft has redesigned Internet Explorer from the ground up, with better security, new capabilities, and a whole new interface. Many changes resulted from the feedback of millions of users who tested prerelease versions of the new browser. The most compelling reason to upgrade is the improved security. The Internet of today is not the Internet of five years ago. There are dangers that simply didn't exist back in 2001, when Internet Explorer 6 was released to the world. Internet Explorer 7 makes surfing the web fundamentally safer by offering greater protection against viruses, spyware, and other online risks.

Get free downloads for Internet Explorer 7, including recommended updates as they become available. To download Internet Explorer 7 in the language of your choice, please visit the Internet Explorer 7 worldwide page.